During my rushing back to home or
going back to work I meet many people, hear many things but I do not essay
everything that I hear on unless the right moment arises for me to essay them
I know that normally right moments
arises because the world we live is full of various and different,
unpredictable unexpected happenings
Bus journeys always fascinate me
and bring unbelievable experiences as well
Also, bus journeys, often brings
exiting experiences. You meet not only travelers but also sellers or business
promotional officers during these bus journeys
You meet various sellers in a one
particular bus journey some comes and sells you ‘refreshments’, Oranges, lottery
tickets, grams and nuts, little , little ornaments etc
So these business promotional
officers that I meet on roads or on buses are different to the ones that I normally
meet in the professional fronts, I learnt
So the man that I met today…………….
Man is not a bad or unethical term
to use in unprofessional or non academical essays, right?
I do not know whether there are
Masculine ways or Feminine ways to sell ones products in the subject of
Marketing
Every manufacturer can’t be a good
Marketer , right but rarely you find ‘ all in one’
Some manufacturers have every skill
that they need to well market their product
Sellers can’t sell gold the way that
the coconut sells coconuts
And a person who needs some
coconut does not go to a wear shop
So the man that I met today in the
bus who was trying to sell his ‘‘items’ (this too isn’t a bad term right?) or
should I use the word ‘products other than using the term item?
What is most ethical and
professional to use, product or item?
Pardon me for interrupting your
reading repeating the same sentence again and again
So the man that I met today in the
bus who was trying to sell his ‘‘items’ I think is a good business promotional
officer
I guess he has the basic
qualifications to hold such a position even in any professional arena, institutions
So this business promotional
officer managed to sell two of his items in a very effective manner before the
bus starts its evening journey from Nugegoda to Kotahena (168)
That is Amazing Business : - )
What is business ‘solely’? If you
keep the term ‘service’ a side
Business is ‘Profit’, right? If you
are unable to show your abilities in business promotions in what ever item or
product you are dealing with you are unworthy for such institutions that are
aimed at profit or some money or getting grants or donations
But this particular man that I met
used his skills or trained manuals very effective way and were suitable to use
in such a background, bus
Only business promotional tool
that he had was his ‘voice’
There were roughly about 20+
passengers in the bus he had to rewind his pre fixed sentences two or three
times to sell his items
According to his explanation, the
item he was trying to sell was a particular chain that was made of five rupee
coins by a company called TC Company in Chennai, India
I feel that this seller is
different to the other sellers of the same product
I have seen many sellers who try
to sell same type of products or items using different wording or business strategies
in the buses and other public, people gathering areas such as ‘ Bus stands, on
streets
This particular BPO used a little advance
technique to sell his items
He knew who the manufacturer is,
the country of the product, the things used to produce the particular product
To get the trust of his customers
he showed the company name that was crafted some where around the chain
I guess the things that he knew
was enough and useful to sell his chains
What I am trying to say is that there
are ways , ethical or professional related to every business that you handle, no
matter whether you are trying to sell a particular hard product or a soft wear ‘You
need to use the ethics that you have learned’
Agree?
No matter what business you do
such things are important
Your client may question you,
about your product they have right to do so, right?
The customer, your service gainer
may refuse the product you produce thinking that it is unworthy to buy or no
use that does not mean that your product is a bad one
All products or what so ever you
buy depends on your sole needs and wants, right?
And if you are unable to explain
what you expect or what you are trying to sell, what goodness or benefits that
your client is getting ‘You never can sell your product’
Selling needs different tack
tricks
I don’t think that everything in this universe
can be categorized in to these two categories; ‘buying and selling‘
When you are introducing your new product
to the particular needy groups, you have to use every specific strategy you
have learned
Don’t expect everyone to come and
embrace your product
The Language and the tone of the
language you use is immensely important in what so ever business you are
dealing with
I don’t think that every language
style we know is appropriate or applicable to every business we do
I guess, you can’t use the
language style you use to sell your product to the peers you know when you are
trying to sell the product to a different group of people / individuals
I do not think that selling a
product is a battle at all, if you know what strategy you should use
Keeping combs along roads or path
ways that you walk or on your professional tables will not make any difference in
your business of selling combs, if you are a comb seller
What profit you ‘ ll earn by using
such strategies, warning you may loose customers if you use very unethical
strategies to sell or promote your items
One has to use direct and firm
strategies to deal with your product and with your customers
There are ethics related to every profession,
right
Can you remember our very first
few lessons discussed on ethics about three years ago?
Sometimes unprofessional ‘sub
dealers’ may SPOIL your business if you don’t train them before releasing to
the field of markets, commercial spheres
To be continued ………………………
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