Saturday, April 2, 2016
SMS marketing …………….
Day by day strategies of marketing changing from its original or traditional methods; showcasing their products at a showroom until a customer or a buyer comes to their shop - doorstep asking a particular product what they need, to modern and fast methods; the product / what ever manufactured reach the door step of the customer with a packages of demands of the product. In the past, when there were no advertising practiced people / customers had to choose what they with a minimum knowledge of the product prior to purchasing. The customer bought things trusting the seller or often from the manufacturer directly and there were no ‘mid people’ / dealers like today who now work as facilitators / directors that connect the ‘customer’ with a chain of dealers / buyers with the original buyer.
A product reaches various hands until it reaches a particular customer that is the nature of today’s business due to many reasons. Under one big dealer you find many sub dealers / dealings. And when you find chain of dealers who deals with one particular product what happens is that ‘the customer had to pay for all, inclusive of all taxes.
Let me explain it this way.
The dealer 1 purchase lets say a ‘cup’ from a direct manufacture for rupees 10/= (whole sale price)
The Dealer 2 purchase the above cup from dealer 1 for rupees 15/= and sell the same to his sub dealer for rupees 20/=
The dealer 3 purchase the same cup for 25/= and sell it to his sub dealer for rupees 30/= and the next dealer purchase it for 35/= rupees and now the customer buy the cup from the lets assume from the last dealer, that the customer always purchase the cup from for 45/=
So the customer normally pays for every dealer their profit.
So what is the difference that the customer is actually paying?
What is amount that the original buyer paid? It is Rs. 10/=
What is the amount that the customer paid? Rs. 45/=
So how much extra money the customer has paid to his retail dealer / seller for something worth Rs. 10/= ? You calculate.
That is how the dealers are buying and the customers are paying?
So, there is no point in explaining, every person know this; there are many manufactures who manufacture cups locally and the dealers who deal with local customers. The competition is a very obvious thing in this business world, needless to say. And one mustn’t forget that there are business / entrepreneurs who import ‘cups’ and the dealers who purchase import cups’.
Now, in this case, the ‘customer’ needs to choose from varieties of cups locally made and import from some other country or continent.
Customer always has some preference of what he /she wants? But when the importer or the dealer knows that there are many who deals with cups, he / she obviously has to think of a way to sell what he / she deals with as a business, source of income.
The dealer / direct seller therefore have to choose or use a strategy to sell his / her product to the customer who comes to the market with a particular brand or choice in mind. Lets say the customer is seeking for a cup manufactured in Kandy, Sri Lanka in pink but in the shop that the customer visiting seeking what she / he wants or looking for doesn’t have that kind but has another cup made in Awissawella , Sri Lanka in purple and some other cups made in Mathugama and Padukka in blue and green lets say. Now often what customers do is, he / she likes to wander more around shops until he /she finds what she / he wants. If the seller / shop owner knows his business / strategies he /she knows how to sell what is available for the customer who is slightly disappointed due to unavailability of what / the item he /she seeks for.
That is one of the places where you get the chance to sell your product strategically. I recommend you do what ever business ethical way not unethical way. You cannot say ill wills about the other products available @ market or what others are selling unless you can prove totally.
So this SMS strategy is one of the fastest ways that the businessmen / women or entrepreneurs can use to sell / popularize what they sell or manufacture. Yes it is fast and easily readable because today, every person carries a hand phone or more advance toolkits of modern communication. And I guess for you to use SMS methodology for your business , it is affordable and cost less money to send the message or share the message among more people in a very limited time / within a short period of time. The message of your business reaches much number of people, though rarely people may delete what they receive without reading but let’s assume at least 50% of them read them without deleting it before reading.
SMS is in its literal and practical sense you cannot send a letter size message so reasoning that ‘you need strategically and intelligently create your message without writing unnecessary things. ‘You need to write it very effectively using minimum effective words and effective and attractive language.
Any employer / manufacturer / service provider / dealer can use this methodology to reach their customers, send attractive packages / promotions.
There are plenty of or uncountable number of strategies that the entrepreneurs are using to improve or enhance their enterprises, most have their own unique ways or strategies compared to each others strategies of marketing.
Do not forget ‘customer is knowledgeable’ you need to what ever strategy knowing and keeping that in mind ……………..