This is a paid advertisement ' meya mudal gewa pracharaya karana lada denweemaki'
That above line is not an unfamiliar thing especially during an election.
There are ways of convincing things for people. Sometimes you need to
say who you are how you work what you do why you do or why not for that and why
for this, that is purely political side of an advertisement.
And in general advertisements or in that
industry you have the liberty to promote this and that of any product or company
because that is your BUSINESS and is your ‘job’. I don’t think that the advertising companies
represent their personal choices over products but they represent them as a
company or an organization/institution and the ‘advertisement they ‘produce’
shows their ‘identity’ ‘their standards’
‘ their quality of work’ ‘level of understanding the market that they releases their
creation, the target groups and their personal interests over products, and
also their skills as to get the attraction of the people – consumers, trends of
societies, understanding of demands and suppliers and most importantly ‘their understanding of
their own societies in relation to the values and customs of customers –
consumers.
So according to
my poor understanding on the subject of ‘advertisement’ (but I am a consumer,
customer of various products) ‘the advertising agencies ‘represent their own creativity department and also the product of a company
they are promoting ( helping ) is this really true, always, I am not aware this of
totally.
Why, do they have to do so? if you don’t believe in the product don't consider as a ‘best’ ‘good’ or quality’ non harmful etc product do you still 'take the responsibility'? and if you refuse to create any advertisement for the company/product ‘do you still think that you can survive as a company or 'will they
survive as a company’ or as an institution because according to my general undertsanding ‘quite a lot of people –depends on this industry it is their ‘earn a living’. I am thinking of the whole crew including the owners
to the bottom levels of workers skilled and other wise.
I know that it is
difficult.
Do you ‘generally’
ask for certificate/s issues by a relevant authority that has certified the
product as a ‘non harmful’ to any parties etc. to make sure that you are not
promoting anything harmful or not good to consume for the people of your own
society/our society or any society or before giving them the assurance of making the advertisement?
We all have some
value and behind all or most the products exists or will be producing or hoping
to touch the market there are true stories, their abilities, their skills, aims
in life, strengthens, their sweats and labour. There is so much behind such
things.
And the world understand very well that things
are always comparative you like to compare the products that you have used
before with the product that you are using now or the things that the others
say about the products that they generally uses.
You ( manufacturing companies) bring in to the market/'people' and the promoting parties do their part or role using their own criteria/s there are people who listen to
what you say and some watch what you bring before the eyes of the people. People the consumers have choices and
preferences . finally who wins is the question the winners that can be either the ‘agency
– advertisement’, or the company that
produce, manufacture certain product I always like when ‘consumer wins’ i expect that to happen then
every one wins. do you agree? When you feel that
consumers are happy about the product they never stop buying it. Then there is no issue/s you will encounter relates to ‘the
existence of the company’. The consumer is the true certificate issuer.
Sometimes it is
the ‘artists’ who are in the paid ( ofcourse) advertisement get the attention than
the product. We remember their faces than the product. Sometimes it is the opposite
we don’t remember persons involve ‘shown in the advertisement but the products.
Also there is always possibilities to remember
everything equally the product, people involve (including the agencies)
Some gives
messages via their products amongst them I have noticed there are ‘incredible
messages’ ‘useful messages, so relevant to the society messages, life promoting
& uplifting messages, ‘SO ENCOURAGING messages, sorry
to say rarely there are few advertisement we find little scared to use Why if
you use them you will loose your fiance man to keep him the woman has to use
the same product like other women if not the woman may loose him.
In some societies
they are very particular about the ‘customs and cultures’ they don’t expect people
to harm them. if any member breaks they are punished But I can notice they ‘promote
some other concepts or perceptions’ via the things that they create. such things to me ‘there are
contradictories’ between the things they believe and expect others to follow but they
on the other hand ‘encourage’ something else.
Or they are telling to the outside world via the things that they
visualize before the eyes of their customers, consumers, people, society that ‘this
is the true picture of the society that we live. Then that is understandable.
When you are ‘showing
the world that this is what we should expect from the people/society that we represent in an intelligent way via your creativity departments ‘for
instance ‘ I don’t like to name any of the ads but I like to say when you
always take the family unit concept as a role model to promote the products such as I ve explained while
ago in this page then the consumers feel
happy.
i know that customers are truly aware of most of the products they buy.
People don’t just
watch the things you create it is not just the product that they are interested
in they look for many things within an advertisement they see or watch. They very quickly think of the whole ‘process’
I am sure you know all these. They never hesitate to give credit to the agency
as well for creating such brilliant ads when they consider them as ‘good
quality advertisements’. I have seen and heard how some analyze them. I know
how my own siblings, relatives sometimes rate them, what they discuss about the ads they watch via tv.
Compared to few
years back I am truly amazed to see the ‘improvements’ that the ‘industry of advertisement
– creativity, talents’ holds and shown at present.
I see ‘talents’
and skills’ via the pictures that you visualize before our eyes.
Congratulations
to all for so far achievements and may we see more of your good work in 2013.
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